Apple is preparing “major changes” to its retail stores, according to a new report from Bloomberg. Perhaps most notably, the changes include bringing back the iconic dedicated Genius Bars.
Big Apple Store changes are coming soon
In the latest edition of his Power On newsletter, Mark Gurman has all the details of these changes. He says Apple plans to “accelerate” the pace at which it renovates retail stores in the coming years. As part of this, there are “three major changes” set for the renovated stores.
First, Apple plans to revamp the “Avenue” sections in its retail stores, the areas alongside Apple Stores where accessories and Apple services are promoted.
Gurman explains that Apple plans to add two new Avenue sections dedicated to online pickups and Today at Apple sessions.
The dedicated Today at Apple bay will include a large display, as well as secure drawers where instructors can store devices.
The next major change is the “removal of the giant video walls” located at the back of most stores. These video walls are used for Today at Apple sessions and marketing, but Apple plans to ditch them as part of this revamp.
The third change is a return to “dedicated Genius Bars,” Gurman says. Apple moved away from the Genius Bar design in favor of the “Genius Grove” more than a decade ago.
Gurman says Apple’s goal is to realign its stores to focus on “more traditional and practical retail, service and fulfillment functions.”
What do you think of these rumored Apple Store changes? How would you rate the current experience at Apple’s retail stores? Let us know down in the comments.
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