Author Archives: 9to5mac

Following Apple’s Q4 2026 guidance, JP Morgan cuts its target for the company’s stock [U]

A few weeks ago, JP Morgan set a $345 price target for Apple’s stock through [...]

Report: Apple hit a record 49% share of global smartphone revenue for Q2

According to Counterpoint Research, Apple captured nearly half of global smartphone revenue during the second [...]

Report: Apple’s smart glasses will become a major health companion, but not initially

According to the latest Power On newsletter from Mark Gurman, Apple is working towards turning [...]

Heavy Siri AI usage could cost more than we expected, given Cook’s comment

What seems like a deliberately vague comment by outgoing Apple CEO Tim Cook during the [...]

A $1,399 starting price for the iPhone 18 Pro doesn’t seem credible, even for Apple

We know for sure that Apple will increase iPhone prices when the iPhone 18 Pro [...]

Apple’s latest acquisition makes a lot of sense for product roadmap

Apple recently agreed to acquire a company called PlasmaSolve, according to EU-required filings. Here’s why [...]

Apple will launch five new products next month, here’s what’s coming

We’re only one month away from Apple’s biggest product launch event of the year: the [...]

Apple launches revamped ‘Apple Accessories’ shopping experience

Apple has rolled out a new experience for browsing and buying accessories on the Apple [...]

John Ternus recruits key Apple hardware VP out of retirement ahead of CEO transition

John Ternus is officially set to take over as Apple CEO on September 1. Ahead [...]

Apple’s contract manufacturing tax breaks in India could be extended to 2041

Reuters reports that a new draft amendment would extend by 10 years a tax break [...]