Apple is kicking off a new advertising campaign today, highlighting its Safari browser. In particular, the campaign focuses on Safari’s privacy-focused features and how it “keeps data trackers off your back.”
You can watch Apple’s new Safari privacy film below. In addition to the video, Apple will also run billboards across cities and digital ads touting Safari’s privacy features.
The video puts a humorous spin on how data trackers can snoop on your web browsing, akin to people looking over your shoulder as you surf the web. “Safari. A browser that’s actually private,” Apple concludes.
Safari offers a number of built-in privacy features designed to help users protect themselves. For example, Intelligent Tracking Prevention uses on-device machine learning to stop trackers while allowing websites to function normally.
There’s also Safari’s Privacy Report feature:
Built-in fingerprint defense:
As well as protections against invasive extensions:
Safari’s Private Browsing mode is also more advanced than similar offerings from other browsers, such as Chrome. Link Tracking Protection, for example, strips out tracking parameters from the end of URLs. Private tabs can also be locked behind Face ID or Touch ID authentication.
This is the latest in Apple’s privacy-focused ad campaigns. Here are a few of the previous iterations:
- Apple touts Safari privacy features in new ad: ‘Your browsing is being watched’
- Apple takes on data brokers and auctions with new ‘Privacy on iPhone’ ad campaign
- Some things shouldn’t be shared, says Apple, in amusing iPhone ad
- Apple debuts humorous new ‘Tracked’ ad promoting iPhone privacy
What do you think of the new “Privacy on iPhone” ad from Apple? Let us know down in the comments.
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