Apple lays off 200+ people across Vision Pro and Siri teams

Apple is cutting jobs across multiple teams, according to a new Bloomberg report. All told, the company has cut more than 200 jobs across teams working on Vision Pro, Siri, and software engineering.

In a statement, an Apple spokesperson said the changes were made “to evolve our business to deliver the best experiences for our users.”

The report says around 100 of the job cuts come from the Vision Pro group. As part of this, Apple is “largely shutting down a Vision Pro team focused on gaming.” The company is also scaling back the team working on producing Immersive Video for Vision Pro.

Going forward, Apple still plans to produce “a smaller number of videos in-house” and will also encourage third parties to create immersive content.

The report continues:

Meanwhile, Apple has also cut around 100 positions from its Siri and software teams.

The Siri reorganization is related to the launch of Siri AI, the report says. Apple’s new Siri AI platform is built on a revamped technical architecture, which changes “the necessary expertise” required for the Siri team. Apple therefore decided to “eliminate a small number of existing roles, reallocate resources and create new positions supporting the updated Siri.”

Apple’s “Intelligent Systems Experience team” is also impacted by these cuts.

Today’s Bloomberg report builds on an earlier report that said Apple had laid off around 60 employees from the Vision Pro team.

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