Ron Johnson, Apple’s former senior vice president of retail operations, is out with a new book today called ‘Shop Different: How Retail Revealed Apple’s Genius.’
In the book, Johnson tells the story of working alongside Steve Jobs to craft Apple’s retail strategy.
‘Shop Different,’ written with Zander Nethercutt, isn’t a “traditional business book,” but rather an “insider account of one of the most important retail successes of our time.”
Here’s the description:
Johnson joined 9to5Mac’s Overtime podcast last week to discuss ‘Shop Different’ and the origins of the Apple Store. Jeff and Fernando did an excellent job interviewing Johnson, and you can watch it on YouTube, or listen via Apple Podcasts and other platforms.
‘Shop Different: How Retail Revealed Apple’s Genius’ can be ordered on Amazon today. You can also order it and support local bookstores via Bookshop.org. My copy arrives today and I’m looking forward to diving in.
Follow Chance: Threads, Bluesky, Instagram, and Mastodon.
